Coverage Tracking

Pressto’s coverage tracker helps you monitor and assess client coverage, discover suggested coverage, and manage coverage reporting.

Accessing Coverage Tracking

  1. Navigate to your client’s profile by clicking Clients → Client’s Name → Coverage in the sidebar
  2. Alternatively, click Coverage at the top of the client profile page

Key Metrics

The coverage tracker displays several important metrics:

  • Total Audience: Combined monthly readership/web traffic for all publications
  • Predicted Views: Estimated actual views for articles
  • Placements: Total number of articles (including syndications)
  • Sentiment: Average sentiment across all articles

Adding Coverage

Coverage can be added in three ways:

1. Automatic Coverage Suggestions

  1. Click the Suggested Coverage tab below the graphs
  2. Review articles by reading the synopsis and checking sentiment/mentions
  3. Click the red check button to approve relevant coverage
  4. Click the grey X to dismiss irrelevant suggestions

2. Single Entry

  1. Click Add Coverage → Add Single Item
  2. Paste the article URL and click Get Info
  3. Review auto-populated fields and fill in any missing information
  4. Add syndication links if applicable
  5. For print/broadcast content, use the relevant tabs to upload files
  6. Click Submit to save

3. Bulk Upload

  1. Click Add Coverage → Import
  2. Upload your .xlsx or .csv file
  3. Select the appropriate sheet and header row
  4. Map your spreadsheet columns to Pressto fields
  5. Review any errors and confirm the import

Filtering and Exporting

  • Filter results by date range, media type, keyword, publication, category, or type
  • Export coverage reports in PDF (visual report) or Excel/CSV format
  • Email reports directly to yourself or clients

Tip: Star important coverage pieces to highlight them at the top of PDF reports.

Coverage Analysis

Sentiment Analysis

Pressto automatically analyzes the sentiment of each piece of coverage:

  • Positive (Green)
  • Neutral (Grey)
  • Negative (Red)

Key Message Tracking

Track how often key messages appear in coverage:

  1. Set up key messages in the client profile
  2. The system will automatically detect these in new coverage
  3. View message frequency in the Coverage Analytics dashboard

Share of Voice

Compare your client’s coverage against competitors:

  1. Add competitor names in the client profile
  2. View comparative metrics in the Coverage Analytics dashboard
  3. Filter by date range or publication type

Coverage Reports

Automated Reports

  1. Click Reports in the coverage section
  2. Select report type (Daily, Weekly, Monthly)
  3. Choose metrics to include
  4. Set recipients and schedule
  5. Reports will be automatically generated and sent

Custom Reports

  1. Click Create Custom Report
  2. Select date range and coverage to include
  3. Choose layout template
  4. Add custom notes or analysis
  5. Preview and download or send directly to client

Tip: Save report templates for quick access in the future.